If you really want to know who Cheriefoto is, here is the short version:

This quote came to us through Richard Avedon (his fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century) and then through Skip Cohen, a powerhouse in marketing photography and education for photographers. I feel this quote sums up how we feel about the art of photography and what we do and how obsessed, crazy and happy we are about the world of photography.

" I believe in maniacs.
I believe in type As. I believe that you’ve got to love your work so much that it is all you want to do. I believe you must betray your mistress for your work, you betray your wife for your work; I believe that she must betray you for her work. I believe that work is the one thing in the world that never betrays you, that lasts. If I were going to be a politician, if I were going to be a scientist, I would do it every day. I wouldn’t wait for Monday. I don’t believe in weekends. If you’re headed for a life that’s only involved with making money and that you hope for satisfaction somewhere else, you’re headed for a lot of trouble. And whatever replaces vodka when you’re 45 is what you’re going to be doing.

- Richard Avedon